Our history is our future
In 1928, Annie and David Pettersson began producing high-quality shirts in the small southern Swedish village of Ganghester under the name “Skjortfabriken Special”. When they decided to expand sales beyond the borders of Sweden in the 1950s, they quickly realized that the brand name was too difficult to pronounce outside Scandinavia. Since exclusive shirts need an exclusive name, the company was renamed “ETON” with the permission of the famous English university.
Quality and attention to detail have always been the cornerstones of every “ETON” collection. First, the colors for each new season are decided, from which the respective patterns are then developed. These are woven on the best looms in Italy from selected long-staple Pima cotton. The final and unique finishing process gives the fabric an unmistakably soft feel, which allows it to be processed into an “ETON” shirt.
Today, discerning men all over the world appreciate “ETON” shirts as a synonym for authenticity and top quality.
