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Happy Christmas!

paulo-pichi

Paulo Pavia 

FROM MILITARY CLOTHING TO FASHION ICONS 

Although "chino" is often used as a name for a trouser style, chino is in fact the name of a 100% cotton twill fabric. Developed by Sir Harry Lumsden in 1848 while stationed in India, he mixed a combination of coffee, curry and mulberries for dyeing to camouflage his white uniform. The shadow was called khaki after the Hindi word for "dust". 

After World War II, the plain trousers and chinos were an everyday sight on the college campus - Hollywood soon followed and led a generation to define chinos as a symbol of effortlessly cool American style. 

WHY THE HISTORY LESSON? 

 Well, Blue de Gênes pays attention to tradition and craftsmanship and wants you to stay up to date. The Paulo Pavia Chino is her interpretation of the classic Chino with special details, inspired by the past - available in fresh, dress-colored colors of the season. 

Inspired by old military trousers, the Paulo Pavia Chino is designed with double belt loops and triple seams along the pockets for longer durability. Our flag rivet is discreetly placed in the right front pocket.

A Chinese pair is one of the best investments you can make in informal tailoring because of its versatility in dressing and combining. They fit almost anything in a wardrobe, from T-shirts, polos, shirts or jackets, and can be worn with anything from sneakers to suit shoes - whatever. 

The waistband label has been specially treated for a vintage look. The back pockets are double lined for extra durability. 

Made in Italy - like all our jeans. 

Oxidized and classic looking logo buttons and hidden logo rivets. It's in the detail.

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