Bread & Boxers - Your everyday favorites
One early morning in 2008, two friends woke up in a hotel room on the other side of the Atlantic. Their luggage had been lost the night before. The only clothing they had was yesterday's.
Although this morning had not started well, it turned out that Bread & Boxers was born that morning and a very different journey was started.
Bread & Boxers was launched as an extension of the mini-bar, as a lifesaver for light travelers, or if you will, as room service from its best side.
After a successful launch with a number of new underwear favourites, including boxers, briefs and socks, available in hotel rooms, guests began to ask if they could also buy their new favourite underwear in the shops. "We listened carefully to our customers" and since spring 2011 we have had an extended collection with everyday basics for men in selected shops all over Scandinavia - and more and more shops will be offering bread and boxers - as well as die form in Oldenburg.
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