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Astorflex: An Italian success story about history, origins and values. 

The story of Astorflex is an exciting journey marked by a passionate enthusiasm for craftsmanship and sustainability. As an Italian company, Astorflex has undergone an impressive evolution, becoming a byword for quality, style and ethical commitment. In this Brand Story we will explore the history, origins and values of this extraordinary company from Italy.


History: 

Astorflex was founded in 1952 by brothers Gino and Michele Ponti in Castel d'Ario, a small town in the Italian province of Mantua. Originally, they started with a handicraft business and specialised in the production of shoes. Over time, Astorflex gained a reputation for high quality shoes made by craftsmen with decades of experience. 

In the 1980s, Paolo, Gino Ponti's son, took over the company and continued the tradition of first-class craftsmanship. However, Paolo was not only interested in producing high-quality shoes, but also in integrating sustainable practices into the manufacturing process.

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The origin: 

Astorflex takes great pride in manufacturing its shoes exclusively in Italy. Using local resources and working with local artisans are of great importance to the company. The brand has established close relationships with the best tanneries and fabric manufacturers in Italy to obtain the highest quality materials for its shoes. 

The company sources its leather from tanneries that are certified to the strictest environmental standards. This not only ensures the quality of the leather, but also the sustainability of the entire manufacturing process. Astorflex strives to use environmentally friendly materials and keep its ecological footprint as small as possible.


Values: 

Sustainability is a fundamental value of Astorflex. The company takes an environmentally conscious approach that is reflected in every stage of the production process. No harmful chemicals are used and the choice of durable materials and traditional craftsmanship contributes to the longevity of the shoes.

In addition, Astorflex strives for fair working conditions. The company works closely with the craftsmen and ensures that they are paid appropriately. By supporting the local community, Astorflex contributes to the preservation of traditional Italian craftsmanship. 

Astorflex's values go beyond sustainability and craftsmanship. The brand stands for timeless design, comfort and quality. Each shoe is carefully designed and manufactured to provide the highest level of customer satisfaction.


Conclusion: 

Astorflex has evolved over the years into a respected Italian company known for its high-quality footwear, commitment to sustainability and appreciation of traditional craftsmanship. Astorflex's history and origins are closely linked to the company's values, and these values can be felt in every shoe. Astorflex embodies the timeless elegance and quality for which Italian craftsmanship is famous.


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