In traditioneller Handwerkskunst fertigt Stefano Medori, in zweiter Generation mit großer Leidenschaft einzigartige Schuhe. Von Hand wird jeder Schuh zunächst in ein Färbebad getaucht und anschließend für mindestens 24 Stunden an der Luft getrocknet. Dadurch entsteht eine einzigartige Farbgebung und vielfältige Schattierungen – jede Waschung ist einzigartig. Im ‚Stoned Washed‘-Prozess gewinnen die Schuhe, die mit abrasiven Steinen behandelt werden, einen authentischen Vintage-Look....
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About Shoto
Shoto Shoes is an Italian footwear brand. Founded in 1991 by brothers Simone and Stefano Medori, its history dates back to the 1960s. The brand specializes in a vintage-inspired look achieved through unique production techniques and traditional designs.
Men’s and Women’s Collections
Shoto Shoes offers both men’s and women’s lines (“Shoto Uomo” and “Shoto Donna”). While the men’s collection features shoes and ankle boots, the women’s line also includes knee-high boots. Shoto boots come in lace-up and slip-on variations. In addition to their signature boots, the brand offers elegant men’s dress shoes and lightweight loafers.
Most models are available in a range of brown shades, from light reddish-brown to nearly black dark brown. Some designs also feature bold colors, such as deep navy for men’s shoes and light green for women’s loafers. The collection has recently expanded to include leather bags and a jewelry line, maintaining the same distinctive aesthetic as their footwear.
A Family Business in Its Third Generation
Though officially founded in 1991, Shoto’s roots go back to the 1960s when shoemaker Graziano Medori began crafting shoes by hand in Montegranaro, a town in the Marche region of Italy. Graziano’s workshop grew from a one-man operation to a full-fledged manufactory. His son Zeno took the company global, expanding into international markets.
Today, the third generation of the Medori family runs the business, officially named “Calzaturificio Medori Stefano.” Brothers Simone and Stefano Medori rebranded the company in 1985, introducing Shoto Shoes to the market. The brand’s identity, emphasizing timeless and durable products, appeals to individuals who reject fleeting fashion trends.
Handcrafted Excellence
Over the decades, the craftsmanship techniques have been continually refined. Today, the third generation blends traditional shoemaking methods with modern innovations, ensuring durability and timeless appeal.
All Shoto shoes are still handcrafted at the company’s headquarters in Montegranaro. This commitment to handcrafting is a core part of the brand’s philosophy, producing footwear in the same charming workshops that have been used for generations. This blend of artisanal tradition and modern branding is a hallmark of the Shoto identity.
Signature Style
Shoto’s signature style features mid-height leather boots with a finish that transitions from dark to light brown, resembling a vintage Wild West aesthetic. This effect is achieved using a proprietary finishing process called “Caos.” The collection also includes dress shoes and suede options.
The brand’s hallmark is its “aged” look, reflecting a retro and vintage style throughout the collection. Even with innovative designs, Shoto adheres to traditional inspirations. Some models include folds for a soft, crumpled appearance. The women’s collection also offers a few sporty designs inspired by classic sneakers.
Durable and Outdoor-Ready
Shoto shoes often feature traditional leather soles, though many models include rubber soles with deep treads, making them suitable for outdoor activities like forest walks or stable work. These robust shoes offer both durability and style, likened to an SUV for footwear.
Exotic Leathers
Shoto uses a variety of leathers, including buffalo leather from Egypt, as well as deer, elk, horse, and kangaroo leather. All leathers are sourced sustainably and tanned using eco-friendly processes.
Exclusive Production Techniques
Shoto employs unique, proprietary methods to achieve its distinctive vintage look. These include brushing, sanding, polishing, and dyeing techniques, giving each pair a one-of-a-kind patina. Some models feature a pronounced “used look,” simulating years of wear under rugged conditions.
Innovative techniques include dyeing finished shoes by immersion and abrasive “Stone Wash” processes, akin to denim treatments. These methods enhance the leather’s texture and appearance, creating a soft, weathered effect.
Bags and Wallets
Since 2017, Shoto has also produced wallets, leather bags, and backpacks, crafted with the same materials and techniques as their shoes. Each wallet and bag showcases the brand’s unique style, making them perfect companions for Shoto enthusiasts.
Where to Buy Shoto Shoes
Shoto Shoes are available exclusively through select retailers. We have offered them for years at our location in Oldenburg and through our online shop. Shoto Shoes are designed for those seeking timeless, high-quality products, and they deserve the hands-on experience of being tried and tested before purchase. Visit us in Oldenburg or contact us by phone for personalized advice.