Merz b. Schwanen: Timeless Clothing with Character – Since 1911

From the Swabian Alps to Modern Fashion

In 1911, Balthasar Merz founded the company Merz B. Schwanen in the Swabian Alps with the goal of producing durable workwear on traditional loopwheel machines. Exactly 100 years later, Peter Plotnicki launched his first collection under the same name – crafted with authentic machines, original cuts, and an uncompromising commitment to quality.

This story is more than a revival – it's a statement for sustainable knitwear, honest materials, organic cotton, and true craftsmanship. In the Merz b. Schwanen online shop, discover a collection that embodies integrity, tradition, and forward-thinking design.

Sustainable Basics with Substance: Good Basics & Good Originals

Simplicity is key – that’s the philosophy behind Merz b. Schwanen. Whether it’s a loopwheeled T-shirt, classic Henley, comfortable longsleeve, unisex hoodie, or sweatshirt – the cuts are clean and the materials uncompromisingly high-quality. Unprocessed organic cotton is used in timeless shades like Ink Blue, Denim Blue, White, Deep Black, or Grey Melange.

Thanks to fits like Classic Fit and Relaxed Fit, everyone will find their perfect piece – from S to XXL. Each item is a stylish statement against fast fashion – crafted responsibly and locally in Germany.

Loopwheel Machines, Button Plackets, and Character

All garments – whether T-shirts, long-sleeved shirts, or undershirts – are produced on original loopwheel machines that leave their unique signature on each item. Details like woven labels and finely made button plackets with genuine mother-of-pearl buttons tell a story of craftsmanship rarely seen today.

One of the highlights: the legendary Henley longsleeve with underarm triangle insert and flat-knit cuffs.

Made in Germany – Thoughtfully Crafted

At Merz b. Schwanen, everything is truly Made in Germany – from yarn and fabric to labels, buttons, and even packaging. Products like sweatpants, wool socks from certified organic farms, and the brand's own detergent for Good Originals are all produced domestically.

A standout piece: the “Eskimo” sweatshirt in Grey Melange with a light blue chest print – warm, relaxed, and robust, it's a true piece of modern textile history.

→ Find the matching detergent for your cotton garments here

Your Merz b. Schwanen Collection at die form

Explore our handpicked selection in the online shop – featuring timeless essentials and exciting new arrivals:

• Henley longsleeve with mother-of-pearl buttons, flat-knit cuffs, and cotton facing
• Short-sleeve shirt with no industrial pre-wash – pure and honest
• Boxer shorts with firm feel, shape-retaining leg opening, and soft waistband
• Sweatshirts, hoodies & sweatpants made from pure organic cotton
• Polo shirts, loopwheeled T-shirts, jersey T-shirts, and more

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Want to be the first to hear about new unisex collections, limited editions, and capsule drops? Subscribe to our newsletter today and stay up to date with all things Merz b. Schwanen and die form.

FAQ – Frequently Asked Questions About Merz b. Schwanen

What makes Merz b. Schwanen special?

Merz b. Schwanen stands for authentic garments with soul – produced on historical loopwheel machines dating back to the 19th century. Only premium organic cotton is used, combined with carefully crafted details like woven labels and button plackets featuring real mother-of-pearl buttons. Each item is unique – sustainable, long-lasting, and timeless.

How does Merz b. Schwanen fit?

Many styles – from T-shirts to Henleys and loopwheeled T-shirts – come in classic Classic Fit or more relaxed Relaxed Fit options. They offer a tailored feel without restricting comfort. We’re happy to help you choose the right size – in our shop or by phone.

How do I wash Merz b. Schwanen products?

We recommend using the specially developed detergent for cotton. It's free of harsh chemicals and gentle on fibers and colors. You can find it here:
→ Merz b. Schwanen Good Care Cotton Detergent

Where is Merz b. Schwanen produced?

The entire production process – from yarn to final packaging – takes place in Germany, especially in the Swabian Alps. Some accessories are made by trusted partners in Portugal. Every piece proudly carries the Made in Germany label.

What sets Merz b. Schwanen apart from other brands?

Merz b. Schwanen blends tradition, sustainability, and uncompromising quality like no other. Peter Plotnicki and Gitta continue the legacy of Balthasar Merz with passion and purpose – free from fleeting trends. This is clothing for people who value what truly matters: natural materials, longevity, and honest manufacturing.

Need help? If you have questions about specific products or need advice, we’re happy to assist you – by email, phone, or in person at our Oldenburg store.

→ Discover the full Merz b. Schwanen collection in our online shop