The 1970s

fashion was extravagant, trainers were still trainers, shops closed at 1 p.m. on Saturdays, there was no internet and it would be another 20 years before fax machines were available.

Monika and Peter Sklorz founded ‘die form’ in 1971. They started out with design classics for interiors, from Le Corbusier to Mies van der Rohe, as well as unusual, innovative children's fashion. A pioneer of today's ‘concept stores’, so to speak.

The passion for good design and innovative design, for outstanding craftsmanship and special material qualities were the common denominator for the self-image of ‘die form’. The demand for longevity was the forerunner of sustainability. Values that have been lived by Ulla and Oliver Sklorz since the 1990s and still set the direction today.

The constant in the values has an ever-accelerating companion: change is the norm, especially in the fashion world, whether it’s seasonal designs or digital competition. Today, customers can find inspiration and shop online 24 hours a day, 7 days a week. The last decade has been marked by countless upheavals and structural changes.

The lived pure passion for fashion and good design is the very personal drive behind our commitment, our successful history, and our future.

Social media is directly engaged with international trade fairs, newsletters are sent out, manufacturers are visited on-site in Austria, Scotland, Italy, and Sweden, our own magazine is produced, and as a founding member of Oldenburg’s good addresses, we co-organize the Tweed Run. For all music lovers, there’s also the playlist from the store. What was it like in 1971 again?