In 1928 Annie and David Pettersson began to produce high-quality shirts under the name "Skjortfabriken Special" in the small southern Swedish village of Ganghester. In the 1950s, when it was decided to expand distribution beyond Sweden's borders, it quickly became clear that the brand name was too difficult to pronounce outside Scandinavia. Since exclusive shirts need an exclusive name, the company was renamed "ETON" with the permission of the famous English university.
Quality and attention to detail have always been the cornerstones of every "ETON" collection. First the colours for each new season are decided, from which the respective patterns are then developed. These are woven on the best looms in Italy from selected long staple Pima cotton. The final and unique finishing process gives the fabric an unmistakably soft feel that allows it to be processed into an "ETON" shirt.
Today demanding men all over the world appreciate "ETON" shirts as a synonym for authenticity and highest quality.
