Merz b. Schwanen: Timeless Clothing with Character – Since 1911

From the Swabian Jura to the Modern Fashion World

In 1911, Balthasar Merz founded the company Merz b. Schwanen in the Swabian Jura with the goal of producing durable workers’ underwear on traditional loopwheel knitting machines. Exactly 100 years later, Peter Plotnicki launched his first collection under the same name – made with authentic machinery, original cuts, and an uncompromising commitment to quality.

This story is more than a revival: it is a true statement for sustainable knitwear, honest Fabrics, organic cotton, and uncompromising craftsmanship. Discover a collection in the Merz b. Schwanen online shop that inspires equally through integrity, tradition, and a forward-looking vision.

Sustainable Essentials with Substance: Good Basics & Good Originals

Reducing things to the essentials – that is the philosophy of Merz b. Schwanen. Whether it is a loopwheeled T-shirt, classic Henley, comfortable longsleeve, unisex hoodie, or sweatshirt: the cuts are clean, the Fabrics uncompromisingly premium – including undyed organic cotton in shades such as Ink Blue, Denim Blue, White, Deep Black, or Grey Melange.

Thanks to different fits such as Classic Fit or Relaxed Fit, everyone can find the right style – from S to XXL. Every garment is a stylish statement against fast fashion – responsibly made in Germany with care and purpose.

Loopwheel Machines, Button Plackets, Character

All shirts – whether T-shirts, long-sleeve shirts, or undershirts – are produced on original loopwheel knitting machines that leave individual markings behind. This makes every piece unique. Signature details such as woven labels or premium button plackets with genuine mother-of-pearl buttons tell a story of authentic craftsmanship that barely exists anymore.

One highlight of the collection is the legendary Henley longsleeve with underarm gussets and finely ribbed flat-knit cuffs.

Made in Germany – Thought Through Without Compromise

At Merz b. Schwanen, everything is truly made in Germany: from the yarn and buttons to the packaging. Even sweatpants, wool socks from organic animal husbandry, and the brand’s own detergent for Good Originals come from German production facilities.

A special piece in the collection is the “Eskimo” sweatshirt in Grey Melange with a light blue chest print: warming, relaxed in fit, durable – and a genuine piece of modern textile history.

→ Find the matching detergent for your cotton garments here

Your Merz b. Schwanen Collection at die form

Get inspired in our online shop – we offer a carefully selected assortment featuring many classics and new arrivals:

• Henley longsleeves with mother-of-pearl buttons, flat-knit cuffs, and cotton underlay
• Short-sleeve shirts without industrial pre-washing – pure and authentic
• Boxer shorts with a firm hand feel, shape-retaining legs, and a soft waistband
• Sweatshirts, hoodies & sweatpants made from pure organic cotton
• Polo shirts, loopwheeled T-shirts, jersey T-shirts, and much more

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FAQ – Frequently Asked Questions About Merz b. Schwanen

What makes Merz b. Schwanen special?

Merz b. Schwanen stands for authentic clothing with soul – made on traditional loopwheel knitting machines dating back to the 19th century. Only premium organic cotton is used, complemented by thoughtful details such as woven labels and button plackets with genuine mother-of-pearl buttons. Every garment is unique – sustainable, durable, and timelessly beautiful.

How does Merz b. Schwanen clothing fit?

Many styles – whether T-shirts, Henleys, or loopwheeled T-shirts – are available in classic fits such as Classic Fit or Relaxed Fit. They feature a close-to-body fit without feeling restrictive. We are happy to personally advise you on choosing the right size – online or directly in our store in Oldenburg.

How should I wash Merz b. Schwanen products?

For care, we recommend the specially developed detergent for cotton. It is free from chemical additives and protects Fabrics and colors. You can find it here:
→ Merz b. Schwanen Good Care detergent for cotton

Here is the detergent for wool
→ Merz b. Schwanen Good Care detergent for wool

Where is Merz b. Schwanen produced?

The entire production process – from yarn and Fabrics to buttons, labels, and packaging – consistently takes place in Germany, particularly in the Swabian Jura. Some complementary accessories come from selected manufacturers in Portugal. Every piece therefore carries the quality promise of “Made in Germany”.

What sets Merz b. Schwanen apart from other brands?

Merz b. Schwanen combines tradition, sustainability, and uncompromising quality like hardly any other brand. Peter Plotnicki and Gitta continue the legacy of Balthasar Merz with dedication and idealism – without being driven by trends. The clothing is made for people who appreciate the essentials and value natural Fabrics, durability, and honest craftsmanship.

Note: If you have questions about specific products or would like personal advice, we are happy to assist you – by email, phone, or directly in our store in Oldenburg.

→ Discover the Merz b. Schwanen collection in our online shop now