The story of Sebago began in Westbrook, Maine – surrounded by pine forests, rugged coastlines and endless blue skies. It was here that Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau founded the Sebago-Moc Company with a clear vision: to create authentic, durable and versatile footwear inspired by traditional Native American shoemaking techniques. This vision gave rise to the Beefroll Penny Loafer, the first model of the Citysides collection. Crafted from premium leather with durable construction and a hard-wearing sole, it quickly became a symbol of American quality. Today, the iconic loafer continues to represent timeless style, craftsmanship and the distinctive spirit of New England.
